Original Title: Award Travel Report 2017 (2): Hyatt points valuation based on real data (Hyatt CPP) from Pointimize.
Why Is This Report Useful?
Ever wonder what’s the true value of your Hyatt points? Pointimize published Award Travel Report to show you the analysis behind the Hyatt points valuation(CPP) by using historical data.
Last time, we discussed CPP value with a data analysis example. This week, we are going to focus on World of Hyatt points value (CPP).
According to our data, the distribution of World of Hyatt points is a one-peak distribution, and the median is 1.74 CPP. That means, when we book a hotel at 1.74 CPP, it is better than 50% of all cases. In this example, we overlay the quarter numbers to the graph, giving you a visual sense of your point’s booking value. If you want to check your booking’s CPP and compare it to the median, booking your hotel room using Pointimize is always your best bet :)
In order to gain a deeper understanding of using Hyatt points, we are going to extend the data analysis to category and brand.
Pointimize categorizes Hyatt’s properties with 9 different brands. Please note that The Mlife hotel in Las Vegas belongs to the “Partners” and Hyatt Ziva, Hyatt Zilara and Residence Club are excluded from our dataset.
The most luxurious brand — Park Hyatt has the highest median, 1.96 CPP and its distribution graph is indicated in orange. The peak is actually about 1.5 CPP, but the median is much higher because a lot of the bookings were made at 3.00 CPP or more.
We can also find that the Hyatt House and Hyatt Place are also better branded for maximizing booking value. These brands usually are in a lower category, but peak seasons make the cash booking’s more expensive whereas points stay at a flat rate.
“Partners” is the worst bet for points redemption. Which is no surprise to anybody who has ever tried redeeming at Las Vegas hotels.
Next, we will check the distribution by categories. In the latest adjustment, Hyatt added category-7 to their category list.
I’m sure most of you already know, the lower the category, the better the redemption rate. Especially with category 1, if the cash price is $112, it is the median of the dataset. Also, it is very difficult to get an award room in higher categories.
The only exception is category 7. There are only 13 hotel properties that belong to this category. Excluding 5 Residence club (which is not supported by Pointimize), only 8 properties are included. It’s no surprise that those properties all belong to Park Hyatt. We can redeem for a high value when peak-season arrives, but for the off-peak season, it is usually not an ideal redemption choice, since the cash price is also low.
Today, we introduced our historical data in order to give you a better picture for strategizing your use of Hyatt points. We hope you liked it, and hope you were able to learn from this discussion. Next time, we are going to discuss Hilton Honors’ data.
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